Camp Jeep® 2018 – the largest annual event in the Jeep Owners’ Group (J.O.G) calendar will open to the public later this week, serving up a thrilling brand experience in authentic Jeep style.
The event, which will be held in the Spielberg area in Styria, Austria, this Friday to Sunday (July 13-15) will attract more than 1,000 Jeep enthusiasts and will feature over 600 vehicles.
The stunning venue is currently playing host to the international media launch of the all-new Jeep Wrangler.
It features a variety of specially-designed on and off-road courses, allowing visitors to put the Wrangler, and other models in the Jeep range – the most-awarded SUV line-up ever – through their paces and also to test their own all-terrain skills alongside experienced Jeep Academy drivers.
There will also be an array of shows, children’s activities, live music and barbecues to keep the crowds entertained and the unique atmosphere going throughout the weekend.
Among the star attractions will be a fascinating Jeep museum telling the story of the Wrangler and, commemorating the anniversary of the signing in 1941 of the agreement to supply the US Army with the unstoppable Willys-Overland MA/MB – the Wrangler’s pioneering and illustrious forebear.
And the Wrangler will be the star of the event with many of the attractions designed to showcase the all-round ability and appeal of the latest generation of the brand’s most iconic model. Boasting the legendary off-road capability for which the Wrangler is famed, the new model is equally at home on the road, and features a suite of advanced technology and specialist equipment, including two advanced four-wheel drive, active, on-demand full time systems – Command-Trac and Rock Trac, plus Tru-Lock electric front- and rear-axle lockers, Trac-Lok limited slip differential and electronic front sway-bar disconnect.
The most award-winning SUV range of all time
In addition to testing the unstoppable Wrangler, enthusiasts who signed up for the fifth edition of Camp Jeep will experience a packed programme, which includes the opportunity to test the extraordinary performance of the new Grand Cherokee Trackhawk, the most powerful and fastest Jeep vehicle ever – fitted with a supercharged 6.2-litre V-8 engine delivering 700 hp – as well as exciting test drives on the entire Jeep SUV line-up.
The new 2019 Jeep Renegade will be among the models available for testing, with its innovative range of turbo petrol engines developed to deliver greater fuel efficiency and outstanding performance both on and off-road.
Visitors will also be able to take a close look at the new Jeep Cherokee, the latest version of the brand’s capable mid-size SUV. With all of the off-road ability you’d expect from a Jeep model, the new Cherokee offers a fresh take on the brand’s classic style elements and is packed with user-friendly technology for superior comfort, connectivity and occupant protection.
The Museum Area tells the story of the Jeep brand and the iconic Wrangler
The Jeep brand continues to evolve and perfect the technical qualities of its SUV range while contributing to the most award-winning range of all time and remaining faithful to its tradition and uniqueness. All fans will be able to retrace the stages of a long, glorious history in the Museum Area, which hosts the three previous Wrangler generations and illustrates the progression from the first 1941 Willys to the present day. It was in that year, actually on 15 July, that in response to the needs of the United States military, production began of the Willys MA/MB model, a small four-wheel drive truck engineered for use on challenging terrains, which was serving as a troop carrier and reconnaissance vehicle. The vehicle, built until 1945, was designated ‘General Purpose’, the acronym of which, ‘GP, is pronounced ‘Jeep’. At the end of the Second World War in 1945, the four-wheel drive military truck was used as the basis for the CJ-2A Civilian Jeep, the automotive industry’s first modern off-road vehicle. Ever since then, Jeep has always stood for freedom as a state of mind and the determination to follow the instincts, with its ability to face any challenge thanks to its world-leading all-terrain capabilities. These capabilities are hardwired into the DNA of all Willys and Wrangler models, including those on display in the museum area: a Willys MB dated 1944, a CJ-2A from 1945, a YJ from 1991 (the first Wrangler generation), a TJ 4.0 Sahara dated 1998 (second Wrangler generation) and the Rubicon 3.6-litre Recon, the special series based on the third generation of the Jeep icon.
Other special ‘theme’ areas
The Camp Jeep programme includes shows, barbecues, activities for children, live music and the opportunity for visitors to test Jeep models and put their own off-road skills to the test alongside expert Jeep Academy drivers in the technical area, learning some extreme tricks along the way.
A dedicated area hosts some of the most significant custom-built concept cars displayed at the annual Easter Jeep Safari in the last four years – the event for off-road enthusiasts that takes place in Moab the week before Easter. Three of them – the Jeep Safari, the Jeep Trailcat and the Jeep Wrangler Africa – are unique, extreme customization of the Wrangler and pay homage to the icon of the Jeep brand – while the B-Ute and Wagoneer Roadtrip are based respectively on the Renegade and Wagoneer.
Anyone wishing to take a souvenir home as a reminder of what promises to be a great event, will find official Jeep products in the Merchandising Area, while the Mopar® Area offers a vast array of original accessories and parts for customising Jeep SUVs.
The dedicated Mopar® area features displays of two different customisations of the Jeep Wrangler Sahara for visitors to admire: one capable of showing off the legendary off-road capabilities of the iconic Jeep, and the other put together for those who intend to stand out for their unique style in the city too. The first – the ‘Off-road’ one – features 2″ lift kit, 17″ Off-Road Gear wheels and tyres, ” 1941″ hood graphic and “Moab” body graphic, molded splash guards, mesh bikini, snorkel and specific windshield off-road lights. The second – the ‘Urban’ one – exhibits silver valve caps with Jeep logo, “1941” body graphic, 32″ tire cover and several chrome details adorning the tube steps, door sills and fuel door.
So everything is ready for a new adventure in the best Jeep Jamboree style following the stars-and-stripes tradition of gatherings created to savour the excitement that everyone feels when joining the big Jeep family. About 30 of these events are held every year, from California and Maine to Arizona and Tennessee. Jeep Jamborees all propose the same winning formula as the first meeting held in 1953 on the legendary Rubicon Trail on the mountains between California and Nevada.
Turin, July 10, 2018