A new exhibition dedicated entirely to the Jeep® range has opened in the heart of Paris.
Jeep Adventure, which tells the global SUV brand’s history and evolution and showcases its latest product line-up, will occupy all five floors of MotorVillage Champs-Elysées until mid-summer. It is the first time the whole of the MotorVillage complex has been given over entirely to the Jeep brand.
Among the stars of the show will be the all-new Jeep Wrangler – the fourth generation of the most iconic Jeep of all – the new Jeep Cherokee, the most capable, mid-size SUV that made history in its category and Jeep Grand Cherokee Trackhawk, the most powerful Jeep SUV ever. All three models are on display in France for the first time, just two months after making their debut at Geneva International Motor show.
But visitors to the Paris showroom located at the end of the Champs-Elysées will have the opportunity to get up close to the entire Jeep line-up while learning more about how the American brand earned its legendary status.
The ground floor of the exhibition features the very latest Jeep models and has a surfing theme inspired by the brand’s partnership with the World Surf League (WSL).
The all-new 4-door Wrangler Rubicon is displayed in a surfing environment and looks stunning in bright yellow, with doors removed to add to its unique appeal. The model will soon play a prominent role at Camp Jeep, the annual gathering for off-road enthusiasts that will take place in Austria on July 13-15.
Also on the ground floor will be the new Cherokee, the mid-size SUV, which is making its French début in Paris before arriving in Jeep dealerships across Europe later this year. Boasting a Crystal Granite exterior, the Cherokee is showcased in a ‘city business’ setting that perfectly matches with its premium character.
Opposite is the new Jeep Compass Trailhawk, the most adventurous trim in the Compass range, which is showcased against a country backdrop.
On Floor 1, the new Jeep Compass is displayed against an urban backdrop that will give visitors the chance to better appreciate its contemporary and modern design.
Meanwhile, Floor -1 reveals the Renegade – recently enhanced with updated interiors and infotainment – in a mountain setting that shows just why the latest special edition model for the French market was named ‘Aspen’.
And die-hard fans of the brand will love Floor 2, which is dedicated entirely to the Willys – the very first Jeep and the model universally credited with beginning the Jeep legend.
To highlight the recently signed partnership between the National Basketball League (LNB) and the Jeep brand, two official Jeep® ELITE models – a Renegade and a Compass – named after the French men’s basketball championship are displayed in a sports environment.
Finally, inside the tube on Floor -2, the all-new 2-door Wrangler Sahara model is displayed tackling an extreme off-road trail, and by its side, under the city’s skylights, the new Grand Cherokee Trackhawk – the most powerful Jeep SUV ever – showcases its imposing stance which conceals its 6.2 litre compressed V-8 engine delivering 700 hp at 6,000 rpm and 868 Nm of torque at 4,800 rpm and its specially-made powerful Brembo brakes.
The Jeep Adventure aims to expand the popularity of the full range of Jeep SUVs. Other Jeep models will also take centre stage during the exhibition, including the limited edition models Brooklyn (exclusive to the French market) and Wrangler JK.
Turin, April 27 2018