Jeep® France has signed a three-year partnership agreement to become title sponsor of the Ligue Nationale de Basket (LNB) – the French basketball League. The partnership will see the French Pro A basketball championship renamed ‘Jeep® ELITE’ from the 21st match day of the current season on March 2.
Sponsorship of the prestigious championship, which spans 38 match days, will allow the Jeep brand to increase its visibility and showcase its SUV range to a wide audience.
The partnership celebrates two worlds coming together – basketball is a dynamic sport that perfectly embodies the values of freedom, adventure, authenticity and passion that belong to the Jeep DNA. It is also the first time that Jeep and LNB are joining forces in a naming strategy aimed at further expanding the popularity of the basketball championship and the visibility of the Jeep brand in France.
About the Jeep brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep vehicle line-up in EMEA (Europe, Middle East and Africa) consists of the Grand Cherokee, Cherokee, Compass, Renegade, Wrangler and Wrangler Unlimited. To meet consumer demand in the region, all Jeep models sold are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
Established on June 27, 1987, Ligue Nationale de Basket organizes in France the two men’s professional championships – first-tier Pro A and second-tier Pro B. All LNB events are major attractions: the Match des Champions, the All Star Game, the Disneyland Paris Leaders Cup LNB, the LNB Finals and the Trophée du Futur per gli espoirs are exciting sports events that draw crowds of spectators who enjoy the top game level of these basketball professionals.
Second team sport for number of members and first indoor team sports for number of spectators, basketball is very popular in France. LNB and its clubs attract over 1.7 million spectators a year.