Packed with happenings, activities and entertainment, the thrilling two-day event will be a very special occasion as it will give Jeep enthusiasts a first chance to get up close to the new generation of the iconic Wrangler and put it through its paces on challenging off-road routes.
First revealed to the world at the latest Los Angeles motor show, the all-new Jeep Wrangler builds on its legendary history to deliver an unmatched combination of off-road capability, a modern design that stays true to the original and a host of advanced technology features.
The second day of Camp Jeep, July 15, is a particularly important date for the American brand – the anniversary of the signing in 1941 of the agreement to supply the US Army with the unstoppable Willys-Overland MA, regarded as the first Jeep vehicle. Today, the all-new Wrangler picks up that heritage and is writing a new page in the legendary history of the Jeep brand.
Year after year, Camp Jeep lines up an activity-packed program for visitors, featuring off-road test drives, theoretical and practical courses held by Jeep Academy and many other open-air activities. It will be a unique opportunity to meet new people, have fun and live unforgettable adventures. Online registration to the event, location and the complete program of Camp Jeep will be coming soon on the JOG website and on the Jeep social media channels.
Turin, February 2, 2018